The Basics of Developing Client Relationships

For most companies, finding leads is not a problem. It is easy to generate a list of potential clients and to analyze how well that list responds to a marketing campaign. A common setback that many companies experience, however, is in the development of those leads into lasting relationships. Through drip marketing services, you can ensure that you are maintaining communication with clients and reinforcing a bond of trust throughout the course of your relationship with them.

The main strategy in fostering real relationships with your clients is follow-up. Once they have responded to a lead, they should receive a letter asking them to respond to the lead. Did anything grab their attention? Do they want more information? Letters can be used to up-sell and cross-sell different products, showing them that your company offers even more than they knew they wanted. As your relationships with your clients deepen, they are more likely to refer others to your services, increasing your client base and expanding your business.

Drip marketing is a great way to retain the customers you have, win back anyone you may have lost and charm new clients who are looking for exactly what you have to offer. By simply keeping in touch with your contacts, you can forge lasting relationships that serve you both well.

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