Search engine optimization, or SEO, is a complex process that can involve many different tactics in its development. Most people who are aware of what it is and what it is used for are familiar with the fact that it involves keyword placement, but not everyone understands how to develop that into a long-term strategy. If you are using SEO for insurance marketing, it is important to partner with a firm that not only understands that strategy, but that also has experience putting it to work within your industry.
There are a lot of companies that offer to optimize your site, but they tend to mean different things by that. If you are looking to develop your brand into an industry leader, here are the techniques you want to look for:
- Blogging or knowledge base development. A large site with lots of useful information has more to index, and that means more opportunity to be featured at the top of a search.
- A regular updating strategy. Search engines love new information, and they change their algorithms regularly. Both of these things require regular updates to your content.
- Prominent calls to action in relevant areas and clear landing page copy. Both of these things help show the customer where to go and what to do when they get there.
Put it all Together
SEO for insurance companies needs to be focused on the content, because the product is complex and educating the customer about their purchase is a key element in upselling. Finding a company that focuses on these items, along with high-quality design and robust keyword management strategies will take your web engagement to the next level.