With rising competition in the insurance industry, having an exceptional website is increasingly crucial. So, what elements of insurance web design contribute to a successful site? Here are 4 of the most important features of a great insurance website:
1. SEO Rankings
Search Engine Optimization is what helps your website get to the top of the search results when potential customers start looking. By boosting your SEO ranking with fresh content, you raise the chances of being found by new customers.
2. Beautiful Design
You want people to enjoy visiting your website. Bad design can drive customers away, but a beautiful design communicates that you give attention to detail and that you care about good work in all aspects of what you do.
3. Concise Information
If a customer is on your site, it’s because they want information. Respect their time with intuitive, concise insurance web design – make it easy for them to access what they need to know.
4. Anticipates Questions
Respecting their time also means anticipating what they’ll want to know and giving out that information early. Publish FAQs on your site and make contact information easily accessible.
By implementing these 4 features into your insurance web design strategy, you can boost your business dramatically. Find an expert to help you up your website quality today.