Today, it is more important than ever for businesses to be online. However, simply being online is not enough. A poorly designed and developed website may do more harm than good, as it gives the impression that you are okay with low quality. People want to do business with companies that offer quality products or services. This is especially true in the insurance industry, where trust is low and needs are high. Insurance agency websites must go beyond quoting, and offer superb customer service. This can only be achieved with the help of a team that is knowledgeable in the insurance sector, and who can successfully convey your brand’s vision through design and content.
While insurance agency websites should certainly include a page on which customers can request a quote, it should also include customer service aspects that allow the customer to service their policy directly. From being able to report an accident to the ability to remove a vehicle, your website should make it easy for the customer to help themselves from the comfort of their own home.
Finally, your website should provide additional information to the customer. There is a lot of confusion regarding insurance, so become a trusted source of information and provide helpful updates and resources that simplify the insurance process as much as possible for current and potential customers alike.