Insurance is one of the most competitive industries when it comes to online marketing. There are literally thousands of competitors who are all vying for the same block of customers. Not only are you competing with other local independent agencies, but you’re also competing with big brands that have the capability of out-spending and out-maneuvering many smaller and less resourceful agencies attempting to compete.
Google is in the business of helping companies find the most comprehensive solutions to their problems or questions in relation to search engine optimization (SEO). Without the ability to do this, Google would no longer be viable and probably cease to exist. Google is quite aware of the many black hat strategies and shortcuts in use, which is why SEO, in general, is becoming more challenging. Google wants to make a level playing field and make agencies like yours earn the traffic coming to their site the right way. It’s up to you to tailor your Insurance Search Engine Marketing to adhere to the rules.
SEO is content driven
If you haven’t heard of Google Panda and Penguin by now, or even Hummingbird, these are all significant algorithm changes that have been created and designed to render many of the short-cut strategies all but useless. Besides, why should you risk being penalized by Google, something that most agencies don’t have a domain resilient enough to recover from?
The way Google works is that they send search engine bots or “spiders” to crawl through websites for information (text), and then store that information in their database so it can be retrieved later by someone who is searching for it. Without this text content, Google has nothing to judge your website by, and probably won’t trust it enough to give it priority in their search results. It’s really just as simple as that.
The best way to drive traffic to your website organically, using SEO strategies, is to earn the trust of Google. One of the best ways to accomplish this is by acquiring backlinks from other websites, especially authoritative sites with high domain authority. It may seem complicated, which is why it helps to get expert advice on how to make your Insurance Search Engine Marketing efforts pay off.