You employ the help of an insurance marketing service company, and they get you results, but you may still not be getting the most out of your insurance sales marketing without a solid plan. The most effective thing you can do is to include your marketing company while you make and track your plan.
Set Measurable Goals
The first step in any good plan is to set measurable goals. These goals should stretch you, but still be obtainable. Decide how much website traffic you want, how many new leads you want to generate, and the lead-to-sales conversion rate you need. Specific goals are far better than generalized statements that you want to do better. Meet with your marketing advisor for feedback on how to get on track with your goals.
Improve Lead-to-Sales Conversion
Continually work toward improving your conversion rates by tracking your own experiences and by seeking advice from your marketing company. As with anything, working for continual improvement gains you much more than assuming it is already as good as it is going to get.
You Are an Essential Part of Your Marketing Plan
You know your business better than anyone. A marketing service company is part of your insurance sales marketing plan, but you should still be an active part of it. Your marketing service company is a great resource to help you set and reach your goals, and to give you tips on improving conversion rates. Yet, the best results come when you take ownership of the plan.