In today’s digital world, driving traffic to your insurance company should include a strong online presence and the use of social media platforms. With the Internet playing host to thousands of companies, a truly effective presentation and delivery will be specific to your company and target market. With websites for insurance agents, there are several things to include to maximize your reach.
A bold but user-friendly overview. Potential clients don’t want to wade through pages or lists of information. They are looking for material that is attractively presented but quickly assessed. Don’t immediately bog them down with the details. Present your best information and add response-based elements.
Stay current with ongoing content. Whether you use blogs, photos, current event calendars, podcasts or video messages, keep customers and potential clients coming back with fresh new content that is SEO driven.
Keep up with accessibility. While it would seem that the online content is best accessed through a desktop application, smartphones and tablets have taken over the Internet access scene. Design your elements and present your information in such a way that is easily viewed by desktop, mobile or tablet users.
Rather than through caution to the winds, there are companies who specialize in designing websites for insurance agents. They understand the metrics and market, making their projects the most efficient and effective at growing your agency.