The Value of a Promotional Video for Your Insurance Website

Websites should utilize a variety of mediums for delivering their messages, and an insurance website is no exception. Incorporating a video for the landing page gives first-time visitors a way of learning about your company. Unless you have the right equipment and editing software, it is best to outsource the work to an agent insurance marketing service.

What to Include in a Video

Sure, anyone with a mobile phone these days can film their own video. However, viewers can easily tell when a video is hastily made using nothing more than a camera. The lack of professional quality and editing can really hurt your branding efforts.

A professional company can create the following types of videos:

• 2D or 3D animation.
Whiteboard animation
• A skit using real-life actors

Other features like clickable popup icons and special effects can also be added to add entertainment and engagement value to the video.

Videos Have Been Proven to Increase Leads

Everyone is familiar with the saying that a picture is worth a thousand words. A video, though, is worth the equivalent of 1.8 million words, according to a research. 90% of online shoppers also said that they find videos to be helpful. Considering how competitive the insurance sector can get, having a video just might give you the much needed edge.

Having a quality video made by an agent insurance marketing service will give your viewers a way to learn about your company without having to read paragraph after paragraph of bland text.

 

photo credit: kubical_DSC5133.jpg (license)

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